Who are you meant to serve? Who do you need to work with in your business because you feel driven to do so? A good friend, and creative genius, Megan Atkinson, posted this very question on her blog Ignite Your Cause, just the other day. It was her December #MissionIgnition Challenge. Such a good question, in fact, that I felt compelled to answer. The best part about her question? You are not to use demographics. What you are to do is talk about the real juice. What do they care about? How do they deal with adversity? In her words, “What are the deeply ingrained characteristics of the people you…