-
Creating a Memorable Experience for Your Clients
I was sitting in the chair, waiting. My experience wasn’t going well so far. My hands, clamped tight, were starting to sweat. I was looking around, for someone…anyone to walk by. I admit to the world that this is not my strong suit. It never has been. I am courageous about many things. The dentist isn’t one of them. In my own defense, I spent 8 years of my youth in an orthodontic appliance of some sort or another. And I’ve had braces, twice. My mouth was a mess. I now have great teeth thank you to the intervention of my parents and the sadistic tendencies of my Orthodontist, Dr.…
-
Who Are You Meant To Serve?
Who are you meant to serve? Who do you need to work with in your business because you feel driven to do so? A good friend, and creative genius, Megan Atkinson, posted this very question on her blog Ignite Your Cause, just the other day. It was her December #MissionIgnition Challenge. Such a good question, in fact, that I felt compelled to answer. The best part about her question? You are not to use demographics. What you are to do is talk about the real juice. What do they care about? How do they deal with adversity? In her words, “What are the deeply ingrained characteristics of the people you…