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Creating a Memorable Experience for Your Clients
I was sitting in the chair, waiting. My experience wasn’t going well so far. My hands, clamped tight, were starting to sweat. I was looking around, for someone…anyone to walk by. I admit to the world that this is not my strong suit. It never has been. I am courageous about many things. The dentist isn’t one of them. In my own defense, I spent 8 years of my youth in an orthodontic appliance of some sort or another. And I’ve had braces, twice. My mouth was a mess. I now have great teeth thank you to the intervention of my parents and the sadistic tendencies of my Orthodontist, Dr.…
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Who Are You Meant To Serve?
Who are you meant to serve? Who do you need to work with in your business because you feel driven to do so? A good friend, and creative genius, Megan Atkinson, posted this very question on her blog Ignite Your Cause, just the other day. It was her December #MissionIgnition Challenge. Such a good question, in fact, that I felt compelled to answer. The best part about her question? You are not to use demographics. What you are to do is talk about the real juice. What do they care about? How do they deal with adversity? In her words, “What are the deeply ingrained characteristics of the people you…
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Negotiating Without the B-Word
Whew! I had such an interesting day. I had to share it with you. I want to talk about something that may come up more than we realize. Its about women and how we negotiate in business. I was just going through a somewhat difficult negotiation with another businesswoman. We were both sharing our opinions about a subject matter that we both felt very strongly about. There were emotions there. We kept the discussion professional, but you could tell we were both working at it. Because we were able to keep our emotions somewhat cool during the negotiation, we were able to come to a new compromise that both of…
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You are Not Your Business
A woman is walking down the street, on her way home from a business meeting. She reaches in her purse, pulls out her phone and looks down at it. It’s dead. She seems frustrated, shoves it back in her purse and picks up the pace. She unlocks the door to her apartment, sets down her things and goes to straight to her computer. She’s been waiting all day to see the information locked inside her website, but she promised herself she wouldn’t look until she got home. And, because she is eager to see the results of her query, it takes longer than normal. “Come on.” Finally the page loads.…
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Brand-Shmand
There is a LOT of confusion out there about branding. It’s such an over-used and almost irrelevant word any more. Forget about typing ‘branding’ into the search box. Oh! And the cost – especially when you have to make careful financial choices for your business. Who wants to deal with it? All of that can be true, but not helpful for this moment. You’re here to learn for a sec. Now clear all of those mucky thoughts out of the way and let’s talk about what branding really is. Branding is the way you differentiate yourself from your colleagues and competition. That’s not so bad, right? Another way to look…
