There is a LOT of confusion out there about branding. It’s such an over-used and almost irrelevant word any more. Forget about typing ‘branding’ into the search box. Oh! And the cost – especially when you have to make careful financial choices for your business. Who wants to deal with it? All of that can be true, but not helpful for this moment. You’re here to learn for a sec. Now clear all of those mucky thoughts out of the way and let’s talk about what branding really is. Branding is the way you differentiate yourself from your colleagues and competition. That’s not so bad, right? Another way to look…